Polaroid returns to instant photography with the 300, thinks you’ll pay a premium for it

Polaroid returns to instant photography with the 300, thinks  you'll pay a premium for it

When Polaroid left the instant film market back in 2008, it left a gaping hole that Impossible Project has attempted to fill with its overpriced reproduction paper. We’re guessing someone at Polaroid saw that and thought: “Hey, why don’t we charge too much for instant film, and make an overpriced camera to use it in?” And thus the $90 Polaroid 300 was born. Yes, $90 for the sort of instant point-and-shoot that, a few decades ago, you could pick up for under $20. And the film? Ten shots for $10. Nostalgia don’t come cheap, people. The camera and the film release in May, and if this is how the reborn Polaroid is hoping to stay afloat we’re thinking the death of instant film is at hand — again.

Update: As Peacock has pointed out in comments, this isn’t even an original product. It’s a rebranded Fujifilm Instax Mini 7 — which costs a slightly less egregious $67 at various online retailers.

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