Still photography has been around for well over 100 years now, and it’s been used in advertising for nearly that long. With the abundance of screens bombarding our everyday lives, video is beginning to complement, and at times take the place of, still photography — especially when that video is shot with something like the RED EPIC which can give you still photography and video at the same time. Greg Williams, who is no stranger to RED, has been shooting MOTOs (or motion and still photography) for a while now, and his first happened to be for Daniel Craig’s second Bond film Quantum of Solace — and now he’s returned to shoot some MOTOs for Skyfall.
Here are Daniel Craig, Berenice Marlohe, and Javier Bardem (you can pause and full screen each separately, but once they load they should all play fine):
Here’s the one he shot for Quantum of Solace (shot on the RED ONE):
With how cheap flat screen TVs have gotten, it’s interesting that these haven’t significantly taken over traditional advertising boards. I have a good feeling it’s going to happen sooner or later, because video can capture your attention in a way that still images will never be able to. A high resolution video is a far more natural representation of the way we see the world, especially because a good video will give the illusion of depth — though certainly if the technology progresses we could be looking at glasses-free 3D moving advertisements (or holograms, who knows).
I haven’t actually seen any of Greg’s MOTOs make their way to a public space yet, but again, it’s only a matter of time (and I certainly could have just missed it). For the time being, you can still grab fantastic photos from the video and use them in promotional material — especially with a camera like the RED EPIC, which will give you 5K, and with the new Dragon sensor, you’ll get 6K, right around where the highest resolution DSLRs are right now (though well shy of theNikon D800 and Medium Format cameras).
You can see more of Greg’s work through the links below.
Just for kicks, here is his Megan Fox cover MOTO:
What do you guys think about these? Will this be the future of advertising? Can you think of other ways these MOTOs could be used?